Why exclusive Rihanna & Beyonce content will not make me get Tidal


Photo credit: Instagram

Yesterday Rihanna posted a link on Twitter for the new video for American Oxygen and, like most fans I’m sure, I was disappointed to find it send me to Tidal, where I could only watch it if I signed up to the free trial or the actual monthly subscription service.

I love Rihanna and always watch her videos. But does that make me want to get Tidal? No. One video is not that encouraging. I’m sure more content by the Tidal backers (Ri, Bey, Jay Z, Alicia Keys, Madonna) will be exclusive to the streaming app over time but that’s just going to make me listen to them, or get involved in their music, less. I don’t want to and shouldn’t have to pay to see a music video. So I still have no idea what American Oxygen sounds like, and I’m okay with that, because I think those artists are making a mistake and will lose fans/streams/play because of it.

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