Why celebrity lifestyle sites are just a bad idea


Celebrities should not create lifestyle websites. Full stop. It is not a good idea. It just makes people dislike them. The most famous example is Gwyneth Paltrow and GOOP, which just emphasised how out-of-touch with the real world she actually is and just alienated her from us even further. A number of her posts were subject to ridicule due to the cost of items recommended, the expense or rarity of ingredients used in recipes and annoying tips.

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