Fantastic Four: Is it doomed?

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I have not known a superhero movie to receive such bad buzz so close to its release in a REALLY long time, but Fantastic Four is released on Friday and the word on the street is not good, especially since early press reviews are not allowed to be published far in advance. I find it really surprising since the 20th Century Fox studio seemed really big on its promotion months ago.

The reboot had a lot of hype when the first trailer came out last year and the studio seemed to be going hard on the promotion, but since Miles Teller, Kate Mara, Michael B. Jordan and Jamie Bell‘s appearance at Comic Con last month, it seems to have gone quiet (besides a recent awkward interview). Sure, they are doing press (not in the U.K. though!) and there are trailers on TV but it doesn’t feeling highly anticipated anymore. The hype has dissipated, and I’m not sure what happened.

To make matters worse, 20th Century Fox have been selective over which press see the film and reviews are not allowed out til Thursday or Friday. Not allowing reviews to be published days in advance suggests there is something to hide and the studio want to control negative press, but that’s happening anyway. The cast haven’t even seen the finished film for God’s sake!

Even writer/producer Simon Kinberg has done an interview to assure the public, saying to Entertainment Weekly, the film is “not a disaster. It’s a good movie”, but he acknowledged the filming process was difficult, with many rumours suggesting he clashed with director Josh Trank.

To be honest, I think this reboot is unnecessary. The previous incarnations of Fantastic Four, starring Jessica Alba and Chris Evans, only came out in 2005 and 2007, which isn’t THAT long ago. But, this version does seem to be different in tone and origin story and I like the main cast individually, so I’m not writing it off just yet.

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